Wednesday, August 26, 2020

Profile of Serial Killer John Eric Armstrong

Profile of Serial Killer John Eric Armstrong John Eric Armstrong was a 300-pound, previous U.S. Naval force mariner, who was known for being easygoing and who had a guiltless kid like look, to such an extent, that while in the Navy he was nicknamed Opie by his mates. Armstrong joined the Navy in 1992 when he was 18 years of age. He served seven years on the Nimitz plane carrying warship. During his time in the Navy he got four advancements and earned two Good Conduct decorations. At the point when he left the Navy in 1999, he and his significant other moved to Deaborn Heights, an average workers neighborhood in Michigan. He found a new line of work with Target retail locations and later with the Detroit Metropolitan Airport refueling airplanes.â The individuals who lived around the Armstrongs thought of John as a decent neighbor and stand-up fellow who was a dedicated spouse and committed dad to his 14-month-old son.â A Call to the Police Detroit agents got dubious of Armstrong after he reached them with respect to a body he saw coasting in the Rouge River. He told the police that he was strolling on the extension when out of nowhere he felt sick and hung over the scaffold and saw the body. Police pulled the assemblage of 39-year-old Wendy Joran out of the waterway. Joran was known to the police. She was a functioning medication client and whore. Examiners noticed that Jorans murder was fundamentally the same as a series of murders of whores which had as of late happened. Police Suspect Armstrong Examiners investigating the likelihood that a sequential executioner was killing nearby whores discovered Armstrongs strolling along the extension story to be exceptionally dubious. They chose to put him under observation. When they had Jorans DNA and other proof gathered they went to Armstrongs home and mentioned a blood test and inquired as to whether they could gather strands from around his home and from within his vehicle. Armstrong concurred and permitted the analytical inside his home. Through DNA testing the examiners had the option to interface Armstrong to one of the killed whores, however they needed to stand by to get a full report from the testing lab before they captured Armstrong. At that point on April 10, three additional bodies were found is different phases of decomposition.â Agents set up a team and started talking with neighborhood whores. Three of the whores confessed to engaging in sexual relations with Armstrong. Every one of the three of ladies depicted his infant like face and  the 1998 dark Jeep Wrangler that Armstrong drove. They likewise said that subsequent to having intercourse, Armstrong seemed to go insane and attempted to choke them. Capture On April 12, police captured Armstrong for the homicide of Wendy Joran. It didn't take long for Armstrong to split under tension. He told examiners that he despised whores and that he was 17 years of age when he initially dedicated homicide. He additionally admitted to slaughtering different whores in the zone and to 12 different killings that he submitted the world over while he was in the Navy. The rundown remembered murders for Hawaii, Hong Kong, Thailand, and Singapore, and Israel.â He later abjured his admissions Preliminary and Conviction In March 2001, Armstrong went being investigated for the homicide of Wendy Joran. His legal advisors attempted to demonstrate that Armstrong was crazy, yet their endeavors were ineffective. On July 4, 2001, Armstrong haggled down to a request of second-degree murder, and thus he was condemned to 31 years of life in jail for the homicides of Brown, Felt and Johnson. All together he got two life sentences in addition to 31 years as discipline for his killings. Armstrong later said that he started executing whores after his secondary school sweetheart parted ways with him for another man, who he guaranteed enticed her with blessings. He saw it as a type of prostitution and started his executing binge as a demonstration of vengeance. FBI Launches an International Investigation The FBI kept on attempting to associate Armstrong to comparable unsolved homicides in nations, for example, Thailand, and every single other spot Armstrong was based while in the Navy.

Saturday, August 22, 2020

Naturalization of Undocumented Immigrant Free Essays

Prof. Alexandru November 18, 2013 Communications Immigration Laws Specific Purpose: To convince my crowd to Central Idea: The movement framework should be transformed. Presentation l. We will compose a custom exposition test on Naturalization of Undocumented Immigrant or then again any comparative theme just for you Request Now â€Å"Give us your worn out, your poor, your crouched masses longing to inhale free. † These words are engraved on the Statue of Liberty that was collected in 1886. The sculpture was intended to be an encouraging sign for all settlers that enter the U. S. Trust in circumstances, a superior life, a superior home. However, can we truly state that’s what they are given? II. A major issue that has been centered around of late by the administration is Immigration law change. For this discourse I have done research about migration laws and how they influence undocumented foreigners. Sick. An ongoing report directed by the Pew Research Center in Washington, D. C. has discovered that there has been an expansion of unapproved foreigners in the United States since the finish of downturn in 2009, which implies there significantly more individuals that live in the United States that will be influenced. This can likewise be said that everybody in California can be influenced by these laws since we are a fringe state, which generally get a bigger inundation of outsiders. ‘V. Today I might want to educate you concerning the difficult issues with present day mmigration laws and convince you to help change them. First I will clarify what migration laws are and their motivations. At that point I will enlighten you regarding a portion of those laws, and how they influence undocumented foreigners and society. What's more, I will end with why and how you can assist with having any kind of effect. Body (So what are migration laws? ) l. Migration laws were made to direct who and what may come into the United States. Agreeing the National Association of Former Border Patrol Officers, this is to ensure us in four diverse significant ways: open security, general wellbeing, Jobs, and national ecurity. A. Since the time 1960, making laws dependent on open security, is to guarantee that migrants that might be potential whores, polygamists, sexual goes astray, or hoodlums would not be permitted to cross our fringes. B. For Public Health, there are laws that forestall infectious sicknesses pandemics or individuals with conceivably perilous mental maladies. C. To guarantee our Jobs are secure, laws are made to shield migration from discouraging wages excessively. D. What's more, National Security †Foreigners who might hurt the nation can't come here, yet the meaning of who fear based oppressors, for example. Presently let’s discussing some genuine movement laws) V. Migration laws change on conditions and we need to recall that each law consistently have exemptions. Each law likewise has defects. Presently I’m going to enlighten you concerning two laws that I discovered disturbing. A. The Center for Immigration Studies appraises that near 400,000 US residents wed a non-U. S. resident. At the point when a United States’ resident gets hitched to an individual from an alternate nation, there is a long procedure that the couple needs to experience to demonstrate their marriage and a lot of petitions should be rounded out to pick up citizenship. A. l . The procedure and examination of the couples were not in any way disturbing me until I stumbled into an article that really expounded on transgender life partners, who not just needed to manage the naturalization procedure yet in addition the procedure determining their sexual orientation. The most effective method to refer to Naturalization of Undocumented Immigrant, Papers

Literature Narrative Free Essays

Hemingway’s innovator style of narrating requires an indifferent storyteller. The storyteller depicts the scene, and interposes little activities into the exchange, yet stays a facilitator for the peruser to focus on the discourse and the activity of the story. The storyteller in this story appears to recount to the story as though it were a video cut, an anonymous railroad station somewhere close to Barcelona and Madrid, spooky white slopes, a nondescript server and a mysterious couple. We will compose a custom exposition test on Writing Narrative or then again any comparative subject just for you Request Now The utilization of this storyteller makes the peruser look a lot further into the exchange of the couple, in light of the fact that without the storyteller illuminating the activity for the peruser, one is compelled to decipher substantially more from the character’s words. This innovator gadget will in general separate the peruser quickly from the content, so the full effect of the story isn't really felt until one is done perusing. Nonetheless, this gadget serves to cause the story to associate on a more profound level, and to have more effect as it hits one unexpectedly, rather than being incorporated with a moderate peak. From nearly the start of his composing vocation, Hemingway utilized a particular style which drew remark from numerous pundits. Hemingway doesn't offer approach to long land and mental depiction. His style has been said to need substance since he stays away from direct proclamations and portrayals of feeling. Essentially his style is straightforward, direct and to some degree plain. He built up a commanding composition style described by straightforward sentences and hardly any verb modifiers or descriptors. He composed succinct, distinctive discourse and accurate portrayal of spots and things. Pundit Harry Levin brought up the shortcoming of grammar and word usage in Hemingway’s composing, yet rushed to adulate his capacity to pass on activity most of his initial books were described in the main individual and encased inside a solitary perspective, be that as it may, when Hemingway composed For Whom the Bell Tolls, he utilized a few diverse account strategies. He utilized the utilization of inward monologs (where the peruser is in the â€Å"mind† of a specific character), target depictions, fast moves of perspective, and when all is said in done a looser structure than in his prior works. Hemingway accepted that â€Å"a writer’s style ought to be immediate and individual, his symbolism rich and gritty, and his words straightforward and enthusiastic. The best essayists have the endowment of quickness, are diligent employees, tenacious researchers and skillful beauticians To clarify Hemingway’s style in a couple of sections in such a way as to fulfill the individuals who have perused his articles and books is practically outlandish. It is a basic style, straight forward and unobtrusive. Hemingway’s writing is unadorned because of his avoiding utilizing descriptive words however much as could be expected. He relates a story as straight news coverage, but since he is an ace of transmitting feeling with out embelli Step by step instructions to refer to Literature Narrative, Essays

Friday, August 21, 2020

Rhetorical Analysis Of I Want A Wife English Literature Essay

Expository Analysis Of I Want A Wife English Literature Essay The second rush of the women's activist development in the United States started during mid 1960s and kept going all through late 1970s. The motivation behind the women's activist development was to reserve a privilege to cast a ballot and have indistinguishable equivalent rights from male residents. Judy Bradys exposition I Want A Wife initially showed up in the Ms. Magazines debut issue in 1971. The class of the article is an exemplary bit of women's activist cleverness and is portrayed as humorous writing. In this article Brady means to persuade her perusers to take a gander at a keeps an eye on perspectives and desires for what he thinks a spouse is and what she ought to be. Brady capably utilizes clear contentions, redundancy of catchphrases and up-to-date language to make her paper solid and persuading. Exigence: Judy Brady writes in her paper about the requests that are required from spouse. She underlines the point that the jobs of spouse are uncalled for to the job of husband, and that there is an undeniable contrast, imbalance, between the jobs of a couple. Depleted by inconsistencies in the family unit work and by the way that the work done by spouse goes unnoticed, she strikingly communicates her emotions. Brady exhibits her point by giving instances of some family unit errands that are normally performed by spouse. I need a spouse who will have the house clean, keep my garments spotless, pressed, repaired, supplanted when need be, and who will make sure that my own things are kept in their legitimate spot with the goal that I can discover what I need the moment I need it . In the wake of posting this various ridiculous errands, she finishes up the article with an enthusiastic explanation, My God, who wouldnt need a spouse? Crowd: Clearly Judy Brady is writing to wedded people. This can be derived on the grounds that the article is about desires for a spouse in a marriage. In any case, in addition to the fact that she writes for wedded couples, she additionally keeps in touch with people all in all. The way that individual is hitched or not doesnt matter in this article. The crowd is relied upon to know a smidgen about separation and marriage life. The crowd is likewise assumed in any event to have a secondary school level of perusing and fundamental comprehension of words, for example, adherence, monogamy, and nurturance. She is attempting to get out to the open that these desires and these generalizations of jobs of ladies, should stop. This returns to her exigence, which is the shamefulness of jobs of ladies. Reason: Why should individuals read and follow up on her announcements? With her contentions, she is attempting to state, All ladies stop! You dont need to act along these lines. She needs ladies to stop promptly going about as slaves. Her steady expression I need a spouse to clatters up feelings of perusers, which thus, may urge individuals to make a move. The explanation she needs individuals to peruse it is on the grounds that she needs individuals to comprehend that the jobs of ladies is debilitating to them. Brady groups what a spouse is through husbands eyes. Brady interfaces mind and mockery, powerful utilization of language, and talk to make a solid bit of compelling composition with the reason to show how men see their spouses. This bit of talk eventually infers the spouses narrow-mindedness and sluggishness, and his need to be sans left. This article was made to make the crowd to think and consider. Brady successfully utilizes the Greek umbrella term, Rhetoric, which is obviously sorted out and all around considered. Talk implies the specialty of utilizing language to impart adequately and pictures to influence a group of people. Brady utilizes Rhetoric all through her exposition including three crowd claims: Ethos, Pathos and Logos. Ethos: She sets up her believability in the main couple of passages of her contention. I have a place with that grouping of individuals known as spouses. I am A Wife, not out and out unexpectedly, I am a mother. Not exclusively does her being a spouse make her respectable, she likewise appears to have a great deal of information and this gives the crowd to realize that she truly knows something about her subject. And all that information on what the spouse jobs are doesn't originated from anyplace. She more likely than not experienced it herself to comprehend what the jobs of ladies are. She records various occupations that are anticipated from a spouse and her language sounds that of a tired and irritated wife. Also, her article was imprinted in the spring 1972 issue of Ms. Magazine which sets her validity for the article. Also, she was a dissident for the women's activist development. Sentiment: When perusing her article, she needs individuals to make a move. She needs individuals to blow up at the theme. She likewise needs the men who anticipate that this from ladies should feel envious. She does this by first expressing what her identity is. I have a place with that order of individuals known as spouses. She tends to the worries of regular day to day existence and overstated desires for a man from their spouses. At that point she goes on by posting the occupations required by ladies. After couple pages of employments she says, My God, who wouldnt need a spouse? This end is extremely enthusiastic towards the contention, and the nearness of incongruity in it unmistakably demonstrates that ladies are under an excessive amount of pressure. Brady shows how men treat their spouses unreasonably and request a lot from them. She needs to demoralize men from mishandling their spouses. Brady additionally empowers ladies who are unconscious of such maltreatment to step up a nd take a few activities. Numerous ladies are likewise ignorant of what things they are fouling up. By perusing this exposition, ladies can survey their life and see whether their spouses request a lot from them as far as wives obligations. Logos: Judy Bradys article contains clear contentions. One of her contentions is that ladies are relied upon to do excessively. She doesnt convey this message straightforwardly, yet alludes to it by posting the job of ladies. Another contention distinguished in her paper is the imbalance of people. In her article she composes that she is a man that needs to go to class and be upheld monetarily. She needs a spouse to satisfy her needs, for example, dealing with the house, youngsters, charges, standard wellbeing registration of relatives, and public activity. She contends that spouses require a lot from their wives and brings up that it ought to be evaded. Her contentions are adequately organized. She pulls in the perusers by her believability. Furthermore, by indicating the errands of ladies, individually; she includes her perusers in her solid contentions. She utilizes basic words which are extremely powerful in communicating her perspectives.

Sunday, August 16, 2020

Understanding the 4Cs of the Marketing Mix

Understanding the 4Cs of the Marketing Mix AN ALTERNATE MARKETING MIXTraditionally, the marketing mix is a combination of 4P’s and is more business oriented. These 4P’s are product, price, place, and promotion. More can be read about it here.  Another version of this marketing mix is the 4C’s model. This model is more consumer oriented and this focus has led to a primary use in niche marketing. This does not exclude it for use in products serving a mass market however. This alternate marketing mix is made up of four key variables:ConsumerCostCommunication Convenience The 4P’s and 4C’s can be taken as two sides of the same coin, with one being a buyer’s perspective and the other, a seller’s. But considering the marketing mix from a 4C perspective is not just an exercise in semantics. Instead, it reflects a change in mindset to encourage marketers and executives to view their entire process and value chain from the customer’s point of view.Development of the 4C ModelAccording to Annmarie Hanlon of Smart Insights , there are two 4C models within the marketing domain which should not be confused with each other. One is the 4C model for marketing communications. This was put forward by Jobber and Fahy in 2009, and is a combination of four factors: clarity, credibility, consistency and competitiveness.The other model relates to the marketing mix and was proposed by Lauterborn in 1990. The Lauterborn model is what we are focusing on for entrepreneurs in this article.The idea or this model stems from an article written by Bob Lauterborn in 1990. This article was featured in Advertising Age, and in it Lauterborn stated that the 4P’s were no longer relevant and did not help today’s marketer address any real issues. He listed the variables he felt were necessary instead. He began with ‘consumer wants and needs’ as the key focus for product-led companies who tend to make products that the customer does not want. His second variable was the ‘cost to satisfy’ based on the irrelevance of pri ce among many other factors. The third factor is the ‘convenience to buy’, an interesting concept in today’s world of 24/7 availability. The last variable was ‘communication’, with a proposal that instead of a more manipulative promotion, communication should be a two-way dialogue between the customer and the company.THE 4C’s EXPLAINED In this article, we will look at 1) an alternate marketing mix, 2) the 4C’s explained, 3) using the 4C model, and 4) an example of the 4C’s.AN ALTERNATE MARKETING MIXTraditionally, the marketing mix is a combination of 4P’s and is more business oriented. These 4P’s are product, price, place, and promotion. More can be read about it here.  Another version of this marketing mix is the 4C’s model. This model is more consumer oriented and this focus has led to a primary use in niche marketing. This does not exclude it for use in products serving a mass market however. This alternate marketing mix is made up of four key variables:ConsumerCostCommunication Convenience The 4P’s and 4C’s can be taken as two sides of the same coin, with one being a buyer’s perspective and the other, a seller’s. But considering the marketing mix from a 4C perspective is not just an exercise in semantics. Instead, it reflects a change in mindset to encourage marketers and executives to view th eir entire process and value chain from the customer’s point of view.Development of the 4C ModelAccording to Annmarie Hanlon of Smart Insights, there are two 4C models within the marketing domain which should not be confused with each other. One is the 4C model for marketing communications. This was put forward by Jobber and Fahy in 2009, and is a combination of four factors: clarity, credibility, consistency and competitiveness.The other model relates to the marketing mix and was proposed by Lauterborn in 1990. The Lauterborn model is what we are focusing on for entrepreneurs in this article.The idea or this model stems from an article written by Bob Lauterborn in 1990. This article was featured in Advertising Age, and in it Lauterborn stated that the 4P’s were no longer relevant and did not help today’s marketer address any real issues. He listed the variables he felt were necessary instead. He began with ‘consumer wants and needs’ as the key focus for product-led compan ies who tend to make products that the customer does not want. His second variable was the ‘cost to satisfy’ based on the irrelevance of price among many other factors. The third factor is the ‘convenience to buy’, an interesting concept in today’s world of 24/7 availability. The last variable was ‘communication’, with a proposal that instead of a more manipulative promotion, communication should be a two-way dialogue between the customer and the company.THE 4C’s EXPLAINEDThe Goal of the 4C’sThrough its focus on the customer, the 4C’s marketing mix is a step away from the traditional mass marketing concept. In mass marketing, the company selling a product has a tendency to view the audience as just that â€" a large featureless mass â€" with no in depth understanding of what the customer truly wants from a product. The 4C’s divert action towards niche marketing instead, where the conversation is often closer to one-to-one and there is more of an effort to unders tand who the customer is and what their actual needs are.For niche marketing, it is necessary to access detailed market research to identify those markets which are not rife with competition but may prove to be lucrative. Once this kind of market is identified and understood, the 4C’s can be brought into effect.What Are the 4Cs?In studying the 4C’s, it makes sense to view them in comparison to the incumbent 4P’s for a more detailed view of both marketing mixes. It may be in the best interests of a marketer to consider both the consumer’s point of view and the organization’s.1) Consumer (and Product)Here, instead of beginning the story with a product itself, the focus is on selling only what the customer specifically wants to buy. This means that it becomes an absolutely vital activity for the marketer to spend time studying these consumer wants and needs in-depth. Only this detailed understanding will allow a company to sell with accuracy what the customer will buy.At the core of any marketing effort is the product itself. This however, is just one piece of the puzzle. The product must be something that the customer finds desirable and there must be something unique about it that sets it apart from all the rest of the competition. The most effective way to achieve this is to first find the right untapped market, and then develop the product instead of trying to fit a ready-made product into a market. Product testing, therefore, becomes a key element of both the product variable and the customer variable. The understanding should be of what the product can give the customer both in the eyes of the manufacturer and in the eyes of the consumer.2) Cost (and Price)When understood correctly, the cost variable gives more detailed information about the customer than the price variable does. A good way to understand the difference in price and cost is given here. Price is the amount of money that a consumer will be willing to pay to acquire a good or service. On the other hand, cost is the amount that goes into the production of a good or service. This is the sum of the value of all inputs to production such as land, labor, capital and enterprise.Within the total cost to satisfy a customer need, price becomes one of the many factors. Other factors may include the cost of time to acquire the product, the cost of conscience when it comes to consuming the product, the total cost of ownership, the cost to change to a new product and the cost of not selecting an alternative.There is a common misconception among marketing professionals that the main motivation for a product purchase is the price. Though price based positioning may provide some initial success, in the long term, this turns out to be a less successful move. If the product is given a price that undercuts cost to gain the market, then the company will be at a disadvantage. If the product is priced at a premium without understanding its value to a customer, it will never be purcha sed.Instead, a focus on cost to satisfaction will mean that there is more important information being taken into account than just the purchase price. A focus on this C will help find ways to actually increase the price of the item while decreasing the cost to satisfaction through measures that have a minimal influence on the company’s bottom line.3) Communication (and Promotion)Lauterborn considers promotion to be a manipulative factor driven only by the seller. Instead, he viewed communication as a more cooperative activity and driven more by the consumer of a product.A traditional marketing mix uses promotion as a tool to put information about the product in front of the customer. Promotion and its methods continue to evolve with new avenues and means to reach the consumer. Though these methods of promotion remain effective, a niche marketing focus needs a bit more.Communication will work toward creating a meaningful relationship with the customer with a focus on what they need and what their lifestyle is. The focus is wider and more inclusive of the different forms communication can take. There is more of a give and take between buyer and seller. Looking at advertising as this form of communication can help a marketer understand their market better and increase sales and customer loyalty.4) Convenience (and Place)The proliferation of online marketplaces, credit cards, catalogues and cell phones has made the provision of products to the customer a whole new ball game. A customer is not bound to actually go to a physical location to meet a need and there is an endless variety of places online to do so. This means that a marketer needs to be aware of how a particular customer group likes to make their purchases in order to make it convenient for them to buy. While place from the 4P model took into account the traditional value chain involved in getting a product into a customer’s hand, the convenience variable considers much more.[cp_modal id=cp_id_75506] [/cp_modal]USING THE 4C MODELFor a small business owner, the 4C’s can provide a much needed edge over the customers if understood and used in the best possible way. This model can also help a small business take on bigger and more established competitors. The key point, repeated often, is to remember to identify and understand target consumers as well as their needs and wants. The next step is to offer tailored products and services that are meaningful to the customer and can lead to increased sales.A very easy way to use the model for an entrepreneur is given below. There is a simple template that can be used as well as a few key questions to ask.Quite simply, the company can list the current situation for each of the 4C’s in the first column. In the next column, a benchmark organization can be used to compare. This can be a top competitor for the organization and one it aspires to beat. The last column can be used to highlight actions that can be taken to reach the desired posi tion in the market.Some questions to ask regarding each of the 4C’s include:CustomerWhat is the competitive advantage?Who is/are the most appropriate target customer(s)?What are their needs and wants?What is the product or service worth to the consumer?Is the customer driving all decision making?Cost What is the price you mean to charge the customer?Has there been adequate research to determine this amount?Is this figure reasonable and affordable?Is the figure profitable for the company?What is the total cost that a customer will incur when acquiring the product?What considerations apart from price will encourage a customer to buy?Is the value of the product to the customer enough to support all the costs?CommunicationIs there a communication plan in place to ensure meaningful customer dialogue?Is the link between this communication and resulting customer confidence and sales understood?Does the communication answer questions the customer may have such as, ‘What’s in it for me ?’Is there a social media strategy planned to both promote a product and gather customer insights?Is there a plan to adapt communications to each of the target markets?Convenience What are potential barriers a customer may face in locating and purchasing a service?How do you plan to remove these barriers?Do you have an informative and easy-to-navigate website in place?Is the website optimized for mobile use?If you sell online, are the purchase, payment and fulfillment processes secure and intuitive?Is your product available to buy through multiple channels?Is there adequate customer support in place?EXAMPLE of USING THE 4C’s IN CONTENT MARKETINGThe 4C’s of marketing can be very valuable for marketers looking to generate consumer oriented and relevant content and product messages. The 4C thinking will help these marketers connect with their audience and turn the consumer into an advocate of the brand.Consumer The content should be focused on the customer and not on you, the co mpany. This means the content needs to be full of useful insights, tips, best practices and news for the audience to use in order to meet their needs. From a practical perspective, the audience is more likely to keep coming back for content that relates to them directly instead of to the company. As an example, a fashion retailer should give tips on how to dress for a particular season or event, insight into trends and how-to guides, among others. This approach helps build lasting relationships with consumers, keeps bringing them back, and turns them into advocates for the brand.Cost This includes not only the monetary cost of the product, but also the cost of using it. In content marketing, this means that an article needs to be easy to read, have a practical yet attractive layout and the right language. Cost-effective content will mean a well written and well-presented website which is easy to navigate and is optimized for different screens and people.Communication The internet has offered the savvy marketer a variety of options for forming communication links with their target audience. From Instagram for photos, to Twitter for promotions, YouTube for detailed videos and Facebook for networking, there is an ever-increasing pool of options to choose from based on what the audience requires. The right channel for the right audience is what helps ensure successful dissemination of the message.Convenience In a content marketing situation, convenience will translate into how often the consumer reads the content. Any number of factors will reduce this convenience, such as too many pop-ups or adverts or lack of optimization for a mobile device. Even with good search engine optimization, it may not be enough to assume that the consumer will find you. Instead the content needs to be easy to access through multiple channels such as email, newsletters, blog features and social media posts and reposts.Image credit: pixabay | geralt under Public Domain Dedication.

Monday, June 29, 2020

Amy Tan, Mother Tongue (Free Essay Sample)

Amy Tan Mother Tongue Language forms our identity because it defines who we are based on how we interact with people. Unfortunately, some people use language to gauge our levels of intelligence. Many people are discriminated based on how they express themselves, especially if they cannot speak English fluently. In an article titled Mother Tongue† by Amy Tan, she talks about her experiences as an immigrant, highlighting how people who speak broken English are unconsciously categorized by those who speak English fluently. Amys article shows how challenging it is to be raised by a parent who speaks limited English because one can easily face discrimination. Tan, being a fiction author, recalls the experiences that helped her identify different types of English. She also explores the role played by her mother in shaping her language that later even influenced her career choice. Amy highlights several situations portraying how discrimination occurs when the other person cannot understand broken English. She quotes examples of broken English her family used to communicate. Having been raised by her mother, Amy realized how ones perception of the world is based on the type of language taught at home. Tan noticed how people perceive others differently based on the language used. The author was fascinated by language which became part of her daily experience as a writer. Tan keenly observed the different types of English in several instances like when giving a talk about her book and her mother was part of her audience; she realizes that she been using academic language from the book which is different from the language they used at home. She notices the different types of English when her mother says not waste money that way; this is an example of broken English she was used to at home. Her mothers English differs from her general understanding of English. Even though her mother spoke broken English, this did not reflect her level of intelligence; her mother was perceived to have limited ideas by people who interacted with her. When Amy was young, she acted like her mother for people to take her seriously. Her mother knew about stocks, meaning that she was intelligent to know how to invest. Amy recalls the time when her mother tried to inform the doctor that she had lost the CAT scan results. The doctor ignored her mother because he could not understand her English. The doctor only took the initiative to assist her mother after Amy talked to him using fluent English; the doctor apologized and solved the problem. Tan noted with a concern that people do not take other people seriously because of their language. According to Tan, immigrant families are judged based on how well they speak English. She even thinks that her family language could have limited her from accessing several opportunities. Tan wondered why Asian students performed better in math tests than in language test. She further questions whether other Asian students felt discouraged from learning foreign languages and as a result, focus more on math and science. She also recalls having changed her major from pre-med to English to become a freelance writer. Even though her boss discouraged that she could not become a good writer, she later became one of the best fiction writers. Amy is happy to have followed her dreams instead of feeling intimidated by other people. People will always be judgmental, according to Tan; many people think that speaking broken English means not being intelligent. At times people make mistakes when pronouncing certain words, this does not make them less intelligent or lack proper education. Having to deal with stockbrokers and other important clients made Tan realize how intelligent her mother is. In her article, Tan points out that the language spoken among immigrant families plays an important role in shaping the language their children will adopt; this will greatly affect their childrens lives in future. Speaking a different language with her mother affected her normal conversations and almost limited her opportunities. Amys article highlights how people who use English as a second language face prejudice; they have to find means to cope with several situations. Mrs. Tan was discriminated even by her neurologist who is supposed to be listening keenly to patient despite the language barrier. Amy reveals some of her language experiences and also provides readers with solutions to their language problems that limited her mother, and what she had to do for people to listen to her mothers pleas. She proved how her mother encountered a different kind of attitude when she tried to communicate with other people. Tan was always there to mediate when the stockbroker delayed with her mothers cheque and when the CAT scan could not be traced. She was always there for her mother to mediate in all the situations to enable other people to understand what her mother was trying to convey. Amy provides many experiences immigrant families face where sometimes one has to become a spokesperson for other family members. The idea that other people perceive those with limited English to be uneducated is a common phenomenon. Unconsciously, people categorize other by the way they speak English. Amy Tans Mother Tongue provides insights, telling readers not to be too judgmental. The article reminds us of the many times when we look down upon people because they cannot express their ideas due to their limited language skills. The author informs readers to learn to respect people even if they cannot express themselves properly and avoid criticizing people who cannot speak English fluently. The article Mother Tongue inspires readers to try to be more helpful and encourage those who do not speak proper language instead of labeling them. Through the article, readers are informed about the many challenges facing immigrants including being mistreated because of their limited language skills. It is assumed that migrants are uneducated; this is not true because Amy points out that Asian students excel in math and science as compared to English. All in all, Tan believes that limited English means limited opportunities, especially for immigrants.

Sunday, May 24, 2020

Student Cheating Is Not The Right Thing, But When No One...

Lewis once said, â€Å"Integrity is doing the right thing, even when no one is watching†. However, there is a profusion of different actions that is considered as academically irresponsible. Academic integrity helps students to understand precise standards and rules that help to avoid dishonesty. There were enough surveys that argue about different reasons why students don’t pursue the truthful way to accomplish an assignment. It can be the pursuit of prestige, a self- interest or ambiguous attitude. The most conventional here is plagiarism. However, let’s look at the more positive sides of Academic Integrity, and we can see such words as â€Å"truth, honesty and responsibility.† The most vivid example of academic dishonesty is student cheating. Each student once felt the temptation to cheat at some point in life. The article states â€Å"75% of college students admit to cheating† (Buchmann). It can be an improper collaboration, academic misconduct in online courses, fabrication, forgery and so on. For many students cheating is a shortcut to achieve any goal. I thought so when I was in school. I was obliged to take class that I was not so particularly interested in to fulfill my degree requirements. The teacher gave us the project in economic class and he warned us that we should begin to work as early as possible because the project was very long and tedious. I tried to use his advice and started my project early. However, I could not figure out various parts of the project, and I wasShow MoreRelated If I Do Not Possess Integrity, I Am No One Essays1193 Words   |  5 PagesAlso Brett and Kate McKay take a look at the things that challenge your integrity and the consequence of your choices. 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