Competence Scale and Customer Perceptions †MyAssignmenthelp.com

Question: Discuss about the Competence Scale and Customer Perceptions. Answer: Introduction In the present scenario, a company that deals with the sale of electric car are expanding each year is depicted. The company is trying to prepare their car for self driving. The company collected data of the cars that were sold in last few years. With very little interference of the driver, the cars were running successfully without any accidents. The company became sure that the cars they were making now was fully automated and can were ready for the speed test. To lead this project, the company appointed an Artificial Intelligence Consultant management, John who is specialized in learning of machines. John along with his company deals with maintaining and building the AI materials of electric cars. As John has undertaken the duty of the car AI part, before road test driving John has to sign the project agreement because he and his company was only responsible for the AI systems of the car. John needed some time to be sure about the cars dealing with the accident scenarios, death and life scenarios and the decisions that the car will take under such situations. He needed to remodel the cars AI system. He showed the car company CEOs the possibility that may arise if the car is not remodeled and sent for the test drive. The car company does not agree with John and believes that the time taken for remodeling may lag them behind from other competitors. John believes that there is risk regarding the life of the people without the remodeling of the cars AI system management. In this report such ethical dilemmas are discussed regarding the AI system of the car, the risk that the customer may face after buying the car, duties that John have, the ACS Code of Professional Conduct, to defend the situations the doings that John have to take in passing the components of the AI system and how John could solve the ethical dilemma. The ethical dilemma that comes across John: The ethical dilemma that comes across John is that the Company enforces John to approve the on road test drive without the Artificial Intelligence components being remodeled (Dzombak, 2017). John does not want this to happen as once the car is out for on road test drive, it is difficult to remodel and it risks life of the customers (Kovac, 2015). John cannot allow this to happen, where as he is also under pressure from the company he has signed the project with. The company suggests going for the road test and then work on the AI parts of the car later, but that is not a feasible solution for the scenario. Ethical response to the dilemma with regards to consequences: According to John, the moral principle that he must follow is that he should not approve the car for the test drive before its all the remodeling is done regarding all the AI components of the car (Weckert Adeney, 2013). His moral principle neither should nor risk the life of people. According to customers, they should not agree to buy the car without being approved AI components (Crane Matten, 2016). This may risks their lives and may result in destruction of the car or accidents. Ethical response to the dilemma related to a consistent application of principle: According to the principle of honesty, John should keep his honesty with the customer and their life. He should not allow the company to conduct the test drive without remodeling the components of AI of the car (Wu et al., 2015). John should take some time and do the modeling as soon as possible for him because he should also look at the profit of the company he has signed for. The company should not run in loss. The modeling should be done by John and it should be done as soon as possible. Ethical response to the dilemma related to the response of a caring person: the person who is buying the car should be taken care of. The life of the customer should be at risk. To avoid that all the components of AI should be tested and remodeled properly so that the customers lives are safe. ACS Code of Professional Conduct, the requirement that are identified are as follows: According code of primacy of public interest, the security of the customer should be kept in mind (Roberts, 2015). The car should not be allowed for the test drive before all the components of AI are remodeled and tested by the AI consultant. According to Enhancement Quality, the AI components of car should work properly. The car should run properly and there must be no issues regarding the components management of the car (Dalla Valle Kenett, 2015). The quality of the car should be kept high even if it takes some more time to launch the car for test drive. According to honesty Code of Professional Conduct, if John agrees to launch the car without remodeling of the AI components, then he is dishonest to the primacy of public interest that is stated in Code 1. He should be honest with his work and not agree to launch the car for the test drive without being completely tested. According to competence, the company should be aware of the market competence and their own ability to compete with the market (Murphy, Laczniak Harris, 2016). The company should be aware of its ability to cope with the market and then launch the car. According to this code of conduct, the company should be aware of all the advance technologies that come in the market (Fok, Payne Corey, 2016). Without the AI components of the car, if the company launches the car, then the car will lag behind the professional development related to other competitors those who will have the advanced AI technologies in their cars. Doing things in hurry and launching the car for the test drive is not at all feasible. According to professionalism, John should be maintain the ethics of the company and not allow the company to launch the car test drive without his work not being completed (Evetts, 2016). The policies and procedures of his company should be maintained, protected and promoted by John. Defense against John for passing Ai components without remodeling: According to ACS Code of Professional Conduct, he should not allow the on road car test drive of the car without completing the modeling of AI components. If he does this, he will not obey the Code of Professional Conduct that is followed by ACS (Ferrell Fraedrich, 2015). The code that he will not follow is the primacy of the public interest, enhancement of quality of life, honesty and professional development. Ways to solve ethical dilemma of John: John has three ways to solve his ethical dilemma. Firstly he should not agree to sign the agreement project of the company because the protection of the customer is the primary thing overall. The customers should be protected so that they are secure. Secondly, he should not allow the on road car test drive to conduct. As the Artificial component of the car is not completed, the car should not be launch on road. It might harm the security of the people and risk their life for the launching (Bonnefon, Shariff Rahwan, 2015). Once the car is out for on test drive, it will be difficult to implement the AI components in the car. To avoid this, he should not allow the car test drive. Lastly he has one more option with him. He agrees with the company and allows the road test drive because he has no other options to do with. The CEO of the company suggested doing the test drive so that the company does not lag behind the competence of other companies. T o exist in the market the company should compete with other companies that produce electric cars. The road test is essential to compete in the market. Conclusion The given scenario comes up with the ethical dilemma of the electric car producing company and the associated AI consultant John who is a specialist in machine learning. He has the duty to give all the components that are related to AI of the car. The ethical dilemma arises when the CEO of the company asks John to hold the test drive with his approval without proper AI components. The company has ethical dilemma to launch the car for test drive to meet the competition in the market. John has ethical dilemma about what should be done in this situation. 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