University of Phoenix Mba 502 - Strategy Assignment -

Strategy Assignment University of Phoenix MBA 502: Managing the Business Enterprise January 16, 2008 Introduction Founded in 1998 by Kathy Kudler, Kudler Fine Foods (KFF) is an upscale specialty food store located in the San Diego metropolitan area (Kudler Fine Foods, 2007). Ms. Kudler combines the ease of one-stop shopping with reasonable prices. KFF sells high quality wines, bakery items, meat and seafood, produce, cheese and dairy products while providing customers with the finest in selected foodstuffs, wines and related needs in an unparalleled consumer environment (Kudler Fine Foods, 2008). KFF objective is to provide the freshest goods available to customers. In efforts to achieve this goal, KFF has benchmarked Gelson s†¦show more content†¦Many businesses make the fatal error of trying to expand at a quick rate which equates to diminishing profit margins and going out of business. Kudler has chosen to grow slowly. This will work to Kudler s benefit as long as KFF continues to move forward and not become complacent. If growth cannot be sustained, the market will become stagnant a nd ultimately destroy all that Kudler has worked towards. Kudler Fine Foods has discovered a market that is not overly saturated and can prosper if a competent strategy is organized and executed. Kudler wants to continue growing throughout California with goals of becoming a national gourmet food chain. In order to achieve this, the president and chief operating officer, Kathy Kudler will have to continue expanding in all areas including technology, products, human resources, systems and ideas. She will also have to continue re-investing profits into the company to ensure lasting growth and sustainable cash. The marketing strategies of rewards programs, store demonstrations and incorporating organic products are essential. Kudler also needs to devise additional promotions that will capture the attention of the public. The company will need to hire a marketing consultant who will be able to find ways to attract a broader clientele base and ensure that Kudler s name is visible within the public domain by increasing awarenessShow MoreRelatedOperational Management36687 Words   |  147 PagesSUPPORT : : : : MBA Year 1 20 points 200 hours over 1 semester opman@mancosa.co.za Copyright  © 2013 MANAGEMENT COLLEGE OF SOUTHERN AFRICA All rights reserved; no part of this book may be reproduced in any form or by any means, including photocopying machines, without the written permission of the publisher REF: OPS 2013 Operations Management TABLE OF CONTENTS Section Introduction 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Operations and Productivity Operations Strategy in a Global EnvironmentRead MoreBest article11361 Words   |  46 Pagesanalyst at Morgan Stanley. The battle will, after all, be as much a test of strategy as a contest between two airlines. 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